Business Case Reports
| #1 | The Impact of E-Commerce Technology on the Air Travel Industry | |
| #2 | Chapter XI: From Catalogs to the Web—The Evolution of Airgun Products, Inc. (TBA) |
There is an online free version of the Air Travel case available directly from the author at: https://www.researchgate.net/publication/28675337_The_impact_of_E-commerce_technology_on_the_air_travel_industry
Assignment
Use the following questions/prompts to help you write your report. (Each question/prompt may not apply to every case):
Situation analysis (30%)
You are the primary decision maker in the case. You are not a consumer. Indicate what role you are taking (CEO/CIO/CTO Airlines, CEO/CIO/CTO Online Travel Agency, Brick and Mortar Travel Agency). What are the relevant facts from the case (Major events in Business, Technology, Regulation…)?
Solution analysis (30%)
What are the decisions/problems/opportunities? How do feel about actions taken? Why? What would you have done? What are the major technological differences today? What would you do today?
Case Review and Reflection (30%)
What have you learned from this case? How does this relate to your own experiences?In other classes (including LSP courses)? Your personal life? At your job?
Organization and Grammar (10%+)
Spelling errors. Grammar errors. Section headings. Organization.
Your report should use the above three section headings. It should be 5 to 6 pages (double-spaced, 12 pt). This should be typed, and use proper business English. You will be graded on depth of analysis, organization, and thoroughness (see rubric on following page). Submit to D2L Submissions with your name and Air Travel or Airgun Case in the file name (“LName FName Air Travel Case.docx”) to the proper folder. Submit in MS Word format (not pdf).
Grading Rubric
| Excellent 9-10 Points | Good 7-8 Points | Acceptable 5-6 Point | Unacceptable 0-5 Points | |
| Situation Analysis 30% | Major issues identified and thoroughly discussed | Most major issues identified and discussed | Some major issues identified and discussed adequately. | Few major issues identified, and not discussed well. |
| Solution Analysis 30% | Solutions address most issues (if not all major issues). A thorough and insightful analysis of the pros and cons has been done for the solutions. | Solutions address most issues. An analysis of the pros and cons has been done for the solutions. | Solutions address some issues. An adequate analysis of the pros and cons has been done for the solutions. | Solutions address few major issues and little attempt has been made to analyze them. |
| Reflection 30% | Relates the case to specific classes, including LSP courses, with thorough examination of the contribution to their intellectual development and/or their post-graduation plans | Relates the case to classes, including LSP courses, with some examination of the contribution to their intellectual development and/or their post-graduation plans | Relates the case to classes, including LSP courses, with minimal examination of the contribution to their intellectual development and/or their post-graduation plans | Little effort made. |
| Organization and Grammar 10%+ | Paper is well organized. Conveys information effectively. Contains virtually no errors | Paper is organized. Contains very few errors. | Paper is somewhat organized. Contains a few grammatical and spelling errors. | Paper is not organized. Contains many grammatical and spelling errors. |
