Tasks
Format: Report
Word limit: 2500 in total
Assessment criteria: see grading criteria
| Learning Outcomes tested (from module syllabus) | Assessment Criteria To achieve the module learning outcomes. In addition to LSC Common Assessment and Academic Marking Criteria, students are expected to meet the following threshold descriptors for a pass grade. |
| LO4: Define and identify the concept of entrepreneurship and entrepreneurism, and key models of new venture creation. | Describe the concept of entrepreneurship and the key processes involved in new venture creation Identify the key factors (both internal and external ) influencing the processes of new product / service development Using relevant theories / models to explain the process of value creation and conduct value chain analysis for new product development Use business model canvas to illustrate the value creation through the introduction of new product / service Use key theories of risk management and financial mix to explain the variability of new business model and how to create sustainable competitive advantages. |
| LO5: Evaluate and critically analyse the relationships between knowledge, entrepreneurship and new venture development and complex factors which contribute to the new business development within the national and international context. | |
| LO6: Apply models for the screening of new ventures/opportunities to live start-up concepts and ideas, and subsequently develop a live case business plan suitable for presentation to investors and industry participants. |
TASK DESCRIPTION: Assignment TWO (50%)
You are working for a well-established conglomerate group as the Head of the Product/Service SBU. Your Chief product/service development officer is of the view that its existing marketing network within the country has to be enlarged by introducing a sound product development/service development plan. As part of your assignment, you should make clear what the proposed product or service is. To make this forward looking strategy very positive, you need to complete the following tasks;
A) Describe the Ansoff’s product market vector matrix and its relevance to your new development strategy. (suggested word count 400 words)
B) Discuss a suitable entrepreneurship model that is relevant for your new product or service introduction plan. (suggested word count 400 words)
C) Discuss how an effective market research strategy can be put in place to assess the feasibility of introducing this new product or service. (suggested word count 500 words)
D) Explain a suitable financing strategy for this new product or service. (suggested word count 400 words)
E) Discuss the procedures involved with regard to the introduction of the new product/service. (suggested word count 400 words)
F) Explain how will you measure customer benefits of your product or service and why it is important to get customer feedback. (suggested word count 400 words)
Please note the following when completing your written assignment:
- Writing: Written in English in an appropriate business/academic style
- Focus: Focus only on the tasks set in the assignment.
- Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5-centimetre space at each edge, double spaced and pages numbered.
- Document format: Report
- Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
- Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
All referencing should be in Harvard style.
| LENGTH REQUIRED |
2,500 Words. +/- 10 %
Marking criteria and Student FEEDBACK – Assignment 2 (50%)
This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.
| Common Assessment Criteria (applied to all parts of the project) | Marks available | Marks Awarded |
| 1. Research-informed Literature: Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions. | ||
| Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions | 10 | |
| 2. Knowledge and Understanding of Subject: Extent of knowledge and understanding of concepts and underlying principles associated with the discipline. | ||
| Extent of knowledge and understanding of concepts and underlying principles associated with the discipline. | 10 | |
| 3. Analysis: Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence | ||
| Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence | 60 | |
| 4. Practical Application and Deployment: Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems. | ||
| Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems. | 10 | |
| 5. Skills for Professional Practice: Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation. | ||
| Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.Overall Presentation | 10 | |
| TOTAL | 100 |
Notes on Plagiarism
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking.
Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are:
| the verbatim copying of another person’s work without acknowledgement | |
| the close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement | |
| the unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own. It also includes self-plagiarism’ (which occurs where, for example, you submit work that you have presented for assessment on a previous occasion). And the submission of material from ‘essay banks’ (even if the authors of such material appear to be giving you permission to use it in this way) |
Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student’s own.
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.
Additional Examples of plagiarism include:
- directly copying from written work, physical work, performances, recorded work or images, without saying where this is from;
- using information from the internet or electronic media (such as DVDs and CDs) which belongs to someone else, and presenting it as your own;
- rewording someone else’s work, without referencing them; and
- handing in something for assessment which has been produced by another student or person.
It is important that you do not plagiarise – intentionally or unintentionally – because the work of others and their ideas are their own. There are benefits to producing original ideas in terms of awards, prizes, qualifications, reputation and so on. To use someone else’s work, words, images, ideas or discoveries is a form of theft.
