Week 8 – Profitability

Prepare and submit in excel a Customer Profitability Analysis using ABC for Customer A and Customer B. From your review of the case, what inference do you draw about the profitability of customer A and customer B? Which one is the good customer? Which one is the bad customer? Explain your response.

Week 8 – AOP

Is the classification of good and bad from “Week 8 – Profitability” based on service usage? Pricing? Is the customer really bad, or could there be another perspective to the problem AOP is facing? Explain your answer.

Week 8 – SBP

Should TFC implement the SBP pricing system? Provide a justification for your response.

Provide some pieces of advice on how you would approach a meeting with a typical customer A and a typical customer B. How would the ABC information be used during that meeting?

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