Here is your challenge. You are going to develop several promotions for a specific business.
Step 1: Select a business. Provide the name of the business here:
Step 2: Select one of the following holidays/seasons/events that will be the focus of your promotional efforts. Name the one you selected here:
Easter
Mother’s Day
Spring
Wedding Season
Summer
Back-to-school
Halloween
Thanksgiving
Winter
Christmas
New Year’s
Valentine’s Day
Step 3: Select the goal or objective of each promotion (will be completed in the chart below). You will select from this list:
Brand awareness
User-generated content
Grow social media fan base
Get sales
Get feedback/customer insight
Step 4: This is where it gets fun. Design a promotion for each of the five types of promotions listed below:
Sweepstakes
Instagram Hashtag Contest
Referral Promotion
Photo Contest
Coupons
You will need to select the appropriate social media platform(s) for the specific promotional effort.
Part of developing a promotion is selecting the “correct” prize to motivate people to enter. A recommendation: Your promotion’s prize should be directly related to your business.
Complete the following forms.
| Sweepstakes | |
| Social Media Platform(s) | |
| Goal/Objective | |
| Implementation Details | |
| Prize for Winner(s) |
| Referral Promotion | |
| Social Media Platform(s) | |
| Goal/Objective | |
| Implementation Details | |
| Prize for Winner(s) |
| Photo Contest | |
| Social Media Platform(s) | |
| Goal/Objective | |
| Implementation Details | |
| Prize for Winner(s) | |
| Coupons | |
| Social Media Platform(s) | |
| Goal/Objective | |
| Implementation Details | |
| Prize for Winner(s) |
| Hashtag Contest | |
| Social Media Platform(s) | |
| Goal/Objective | |
| Implementation Details | |
| Prize for Winner(s) |
