Viable opportunities are often supported by sweeping macro trends within a given market. 

Trends can be technical (the rise of autonomous vehicles), political (Alternative Energy legislation), social (baby boomer demographic reaching retirement age), or economic (massive fiscal and monetary corona crisis spending). 

An opportunity’s viability increases when it is supported by one or more macro trends. 

The Opportunity/Macro Trend Report should identify a startup project: describe the product/service, identify the value created for customers and stakeholders, and elaborate upon the trends in which the project is embedded.

All reports must include footnoted citations and are to be no longer than 2 pages.

  • 2 pages
  • Times New Roman size 12 font
  • Double spaced
  • 1 inch margins
  • Footnotes capturing research sources

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