Company: The Regent Classic Movie Theater of Springfield, Ohio
- Describe the role of retailing for your company. Do you use a retailer(Are you the retailer)? What function and benefits do they (you) provide?
- Describe the role of wholesaling for your company. Do you use a wholesaler? What function or benefits do they provide?
- Describe your company’s integrated marketing communications (promotion) strategy. How do you communicate with your target market? What is the best means of communication for reaching your market?
- Describe the role of Sales Promotion in your company. How would you use sales promotion in your company?
- Describe the role of Advertising in your company. How would you use advertising? Which media type would be best, why, and how would you use it most effectively?
- Describe the role of Personal Selling in your company. Do you use a sales force (internal, external or both)? How is or would this be beneficial? Does it provide additional sales to cover the additional costs?
- Describe the role of Public Relations in your company. How would you manage the public relations part of your integrated marketing communications (promotion) strategy?
- Describe the role of Direct/Online Marketing in your company. How do you use the different direct marketing tools to build/enhance your customer & prospect relationship? Describe the role that the internet plays in your company’s direct marketing strategies.
- Describe your company’s Competitive Strategy. How do you stay competitive? What can/do you do to be better than the competition? What should/can you change to improve your competitive position?
- Describe how your company would/could go global. What resources would/do you need? Why would you ‘not’ go global?
