You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.

First, choose a Fortune Global 500 company from the following list.

Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.

Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:

Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.


Book for class
Use the book as a reference and a module link if necessary 

Name of class 

Link: to login to have access to book

Any Link module have the same login as the book 

Strategic Management
Third Edition
ISBN: 978-1-119-81371-2

The above resource is a custom text that is used in this course and includes the following titles:

Strategic Management: Concepts and Cases 
Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, and David Bryce 
Third Edition

Organizational Behavior 
Mary Uhl-bien, Ronald F. Piccolo, and John R. Schermerhorn 
Second Edition

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