You will create a presentation highlighting, “How Elon Musk Successfully Built Tesla Motors”. Now that you have conducted your research on Elon Musk and the creation of Tesla Motors, you will address the following.
Background: Provide a brief synopsis of the background – past and present, of Elon Musk.
The Big Idea: What was Elon Musk’s vision for Tesla? How is Elon’s Musk’s vision applied to the concept of marketing?
How it Works? What is the Tesla concept all about? What impact has Tesla had on the global society?
Key Benefits and Drawbacks: Here you will identify the top three consumer benefits of the Tesla brand. Likewise, you will identify the top three drawbacks of Tesla.
Next Steps: What are your top three predictions for Tesla in the near future? 3 to 5 years? Suggest three business strategies for overall improvement.
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