Part 1 – Business Environment: 2000 words
Instructions:
Critically evaluating the external and internal business environment of the Walt Disney Company, in particular the “parks & resorts” branch.
This part should include:
- Short introduction of the Walt Disney Company at large, the several subsidiaries and specifically the ‘parks & Resorts’ branch. Define the industry/sector and relevant history (in short) of this branch.
- Critically evaluate the industry (Disney’s Parks & Resorts) external business environment, key drivers, and critical success factors (using models such as PESTEL, 5-forces, etc.)
- Critically evaluate the dynamic capabilities (resources and capabilities) of Disney / Disney’s ‘Parks & Resorts’ branch. Use value chain and VRIO to identify their core competencies and the source of their competitiveness and responses to globalization of markets and technologies (You may also use SWOT).
- Contextualise their competitiveness and responses to globalization and CSR
- Apply relevant Strategic Management and CSR literature/theories and tools
Part 2 – Report : 4000 words
Instructions:
Following the describing of the business environment, this part should:
- Critically explore the relationship between, corporate, business and operational strategies.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Apply strategic models and tools to develop strategic options for an organisation.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Evaluate strategic options for an organisation.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Critically evaluate internationalisation drivers and strategies.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Critically analyse corporate social responsibility strategies emphasizing the stakeholder theory.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Demonstrate the nexus between strategy and corporate social responsibility/sustainability and evaluate the concept of shared value.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Identify and assess different leadership styles as related to strategy change.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Evaluate how organisational context affects strategic change.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Evaluate how leadership influences strategic change.
- In general, leaning on literature / theories / …
- Specifically applied to Disney’s ‘Parks & Resorts’
- Apply relevant Strategic Management and CSR literature/theories and tools across the report
Referencing:
- Each part must reflect any supporting Harvard style citations.
- A comprehensive Harvard style reference list must be included at the end of each part of the work.
