Week 9 Team Case Assignment: Competition in the Craft Beer Industry

Objective: To work as a team to apply content learned throughout your program by identifying a problem statement, and developing potential solutions

Instructions: Each team will work together to develop a presentation based on the criteria outlined below.

All team members need to read the Craft Beer Industry case. All cases are located in the second part of the textbook. Please see the textbook Table of Contents for the exact page number.

Each team member will contribute to each section below by providing information from the perspective of the role s/he is assuming for this case. However, while each team member contributes to each section, the finished product should flow seamlessly as if it is the work of one cohesive unit.

Assigne Role – Organizational Culture and Ethics : This role analyzes situations from a perspective of the organizational culture and the commitment (or lack thereof) to ethics/social responsibility. How do these things affect/influence the situations presented in the case? Potential solutions should be developed in line with the organizational culture and its commitment to ethics.

In addition to the case, it is usually a good idea to incorporate information from other sources to strengthen your perspective

Formatting – Slide Deck should:

  • Be presented in a professional manner– points will be deducted for poor formatting, & grammar
    • Present this information in a slide deck
  • Include a cover slide with all team member names (first and last), and role
  • All additional sources should be cited (in-text and works cited)

Length Guidelines: No more than 12 slides (not including the cover slide) – 3 slides per team member based on your assigned role (Organizational Culture  and Ethics).

(30 pts) TOWS Matrix – Strengths, Weaknesses, Opportunities, and Threats accompanied by strategy points

The main deliverable for this section is a combined or comprehensive TOWS Matrix. A helpful way to complete this section is to have each team member conduct a SWOT analysis from the perspective of his/her role. SWOT should be substantiated through research which highlights the relevant and critical factors from the Situational, External, and Internal Analyses. Then each team member should develop one (1) strategy point for each TOWS section. Final information, along with strategies, should be presented in one TOWS Matrix.

 (10 pts) Problem Statement(s) – Brief explanation of what you are going to solve

             Identify problems based on the information presented in the case, but you can support your problem statement(s) with information from any other source. In the next sections, each team member will provide alternatives

(30 pts) Alternatives Identification – Directions that the company could pursue to solve the stated problem(s)

Identify alternatives to all of the stated problems; keep in mind some of your solutions might represent different role perspectives. Feasibility and constraints should be presented as well. Be sure to present how the factors from the various perspectives are integrated.

(30 pts) Alternatives Development/Recommendation – Explanation of alternative chosen by the team

Chose and explain one of the alternatives in more detail. Identify issues from the four role perspectives that could impact the decision implementation.

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