After years of research and development, your client has created a golf ball that markedly reduces the average golfer’s propensity to slice his or her shots hit with a driver, fairway wood, or long iron. The company will soon begin manufacturing the ball in the United States. The company firmly believes its technology combined with its U.S.-based manufacturing will create a blockbuster product. You have been hired to dimension the marketplace for this new golf ball and provide a go-to-market plan.
We expect you to cover the following areas in your presentation:
- Customer
- What is the size of the U.S. golf ball market?
- Who is the target customer for this product?
- What does the market expect from a golf ball?
- Competitors
- What is the competitive landscape of the market?
- What is the price structure?
- Sales and Marketing
- What is the target price point?
- What vehicles for promotion should be used?
- What are the distribution channels?
- What are the potential U.S. sales for this product?
