Your Project will focus on either a single-issue group, or a social marketing campaign, or an election campaign from the political marketing perspective. You may wish to write this account as a case study, describing the narrative but in addition providing elements of critical review. Incorporate in addition a discussion of strategy, communications, segmentation and other relevant considerations. Explain why, and to what extent, the campaign succeeded or failed. Please note: this cannot be the same issue or campaign analyzed in the group work.

You may find some useful information on the document attached together with a list of readings and lecture topics that you can use.

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