Example of how they look once finished is attached.
I need personas for the following roles:
CEO Chief Digital Officer
Chief Marketing Officer
Chief Financial Officer
Head of Precision Marketing
Head of Loyalty
The personas follow the below style and questions. Story Who is the person etc see an example of how to approach Goals Reasons to use our product? Pain Points How can our product help? Needs Reasons to buy our product?
Influencers What or who can influence their decisions? We do personalization and loyalty https://www.plexure.com/ for QSRs (Quick Service Restaurants) e.g Mcdonald’s. Our personas are executives/ C-Suite level with thousands of employees. These are companies such as Wendy’s, Jack in the Box, Dairy Queen, etc.
They are looking for ways to increase customer loyalty and customer retention rates as well as increase sales through personalized offers and promotions. Below are some of our competitors who I think have done a better job of articulating their value proposition.
Personalization https://www.selligent.com/
Loyalty https://punchh.com/platform/loyalty/
Each persona works out at roughly 250 words following the attached format
