Walmart recently asked Mondelez, owner of Oreos to bring back a new-and-improved version of its 1990’s cereal, Oreo O’s. By studying social media comments, Walmart discovered a preference for cereal to address late-night snacking. What should Walmart measure during the initial 90-day relaunch, exclusive to its stores? At what level should it measure, and why? 

The learning objectives which align with this discussion forum include being able to:

  • Categorize similarities and differences between the four scale types used in measurement and when each is used. 
  • Explain the role of a preliminary analysis plan in developing measurement questions. 
  • Conclude the major categories of elements within a measurement instrument and the purpose each plays.

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