Introduction
You are to produce a strategic report for a selected company, Uber, based on the case study of the company that is provided.
Your report should use theory from the module to:
- Assess Uber’s business environment at different levels
- Appraise the Uber’s strategy at the end of the case
- Identify the priority issues confronting Uber at the end of the case
- Suppose you are the Chief Strategy Officer (CSO) of Uber, develop a strategic proposal to address at least one of those issues
Learning Outcomes assessed through this assignment:
Understanding of the impact of internal processes and the external environment on the formulation and implementation of strategy.
Analysis and synthesis of contextual information.
Ability to apply the tools and techniques of strategic analysis.
Ability to think strategically from the point of view of the different stakeholders.
Ability to influence and shape the strategic direction of an organisation.
Ability to analyse and synthesise information and develop and pursue a course of action based on the outcomes of an investigation.
Details of the task
Assignment Instructions
Structure
You have been asked to produce a management report. It should contain the following:
Title Page, including the given title in full
Executive Summary (No more than 200 words)
- This should summarise your main findings and conclusion It is not the place where you tell us the contents of the report – that happens in the Introduction
Contents Page
Introduction
Main body, which should also be organised under appropriate headings. You are recommended to use the ones in the Assessment Criteria (below)
Appendices, which should be numbered
- Make sure you refer your reader to them as required
Word count; excluding appendices and reference list.
Presentation
Your work should be word processed in accordance with the following: Font size 12, 1.5 line spacing
The page orientation should be ‘portrait’ (large diagrams and tables can be in landscape orientation if that enables them to fit on fewer pages)
Margins on both sides of the page should be no less than 2 cm
Pages should be numbered
Your name should not appear on the script
Your student number should be included on every page.
Skills Advice
Refer to the material provided in your skills modules to make sure that you have conformed to academic conventions. Pay particular attention to:
Your use of evidence and argument to support your conclusions
Your use of theory to structure your argument
Paragraph structure – paragraphs should relate to a single concept and should normally be no longer than 5 lines.
Please find more information here link will be provided
Referencing
The university expects students to use Harvard referencing as specified in the book “Cite them right”.
Refer to the Library website for further advice and a link to an
online version of Cite them right
You do not need to provide references for facts that you have taken from the case study provided, or for theories taken from the core textbook. If you choose to use other factual and theoretical references, you should be careful to include citations within your work as well as a reference list at the end.
Word Count
Your word count should not include your executive summary, contents or reference list. Appendices are not included in the word count unless they are carrying the main argument. That is, if we have to read an appendix to make sense of what you are saying, then we shall count it against your 3,000 words – you cannot use appendices to get round the word limit.
You should provide your word count at the end of your report. If you attempt to mislead us regarding the word count then you will incur a penalty of 10 marks (remember – Turnitin tells us the real number).
If your work is significantly shorter, then you will probably have failed to provide the level of detail required.
