case 1  The Whole Foods Effect 

1. Chapter 1 discusses such issues as segmentation and targeting. Who do you believe to be the type of person or family that grocery stores are targeting with their prepared meals for takeout?
2. Let’s assume that one customer’s local supermarkets offers takeout meals that she and her family enjoy. What other benefits to the store might accrue as a result?

Case Two: Your Japanese Car Was Made Where?

1. Considering Chapter 5’s discussion of consumer ethnocentrism, do you believe that it is a positive or a negative for companies like Toyota and Honda that most of America views them as “foreign” brands of automobiles?
2. Do you feel there is really any difference in a consumers mind between Toyota Camry manufactured in the US and an identical Camry that was manufactured in Japan but sold in the US?

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