Web Exercise 5

Read the Red bull case thoroughly and answer three questions at the end of the case. You will find the article in this Week’s folder.

1. Summarize the different types of marketing communications that Red Bull uses. Are these “traditional” or “nontraditional”?

2. What communication goal does each of Red Bull’s marketing communication tools accomplish?

3. What is the risk of sponsoring a special event such as Felix Baumgartner’s historic skydive?

Please provide thorough responses to display your knowledge of the content associated with

the case. Provide one paragraph for each question. If you are stuck on anything please let me

know.

I recommend that you initially type your responses into a word document then post

your answers on the submission site in the Week 5 folder.

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