The Business of Sports
After watching the three Olympic Games videos and reviewing all materials covered in the weekly folders you are to answer the following questions in detail:
- As the costs of hosting the Olympics soar, what are the benefits and pitfalls for a city to host an Olympics? Identify and explain three major costs.
- What are the three most important lessons learned from the 1992 Barcelona Games that host cities need to consider when biding for the event?
- In your opinion is it realistic for Los Angeles to host the Olympic Games in 2028? Why or why not?
- Why is corporate sponsorship important to the success of the Olympic Games?
- Do you think it is ethical for the Olympics to be used as a means of corporate marketing? Why or why not?
- Your essay should be a minimum of 2,000-2,500 words.
- Write out each question and your answer below the question.
- You are expected to explain all your answer using detailed examples.
- You are expected to use reference materials from the weekly folders and provide a reference list at the end of your essay.
- Your essay must be typed and double spaced using 12 point font and 1” margins.
- After you complete your work, you should save your essay as a Microsoft Word document, and upload it to the assignment entitled: “Final Exam Essay”.
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