Content:
I would like to do my term paper on Beer and Liquor sales and its effect on the economy. The paper will list different marketing tools used by beer/liquor companies and also the amount spent on promotions, this includes amount paid for commercials (including Super Bowl commercials), advertising, etc. I would also like to talk about the prohibition era and the effect it had on the beer and liquor industry. Feel free to have anything on Al Caponeor any other gangsters that thrived during this period. Also list how much money they made during the prohibition era.
I would also like for it to include how different beer/liquor companies got started. For example, how did Jack Daniel”s whiskey become so popular? How did he get started? Same goes for Budweiser and the other major beer/liquor manufactures. I would also like to have at least one beer/liquor company that went bankrupt and the reason for it.
This term paper is for a business class so it needs to contain some dollar figures including revenue, expenses, etc. This can be in a table form. Feel free to include the amount spent on alcohol awareness including MADD and any other groups.
Length: eight pages, this includes the bibliography and footnotes(endnotes are acceptable). Double spaced.
The last paragraph should contain a “personal opinion” about the topic and the researched conclusion/solution.
