Producing an effective message encompasses efficient planning and organization and models influential communication. In this task, you will create an effective message by proposing a policy for an organization or community. You will then create a professional, influential, narrated digital multimedia message of your proposed change. For your proposal and presentation, you may select a topic from the list provided or you may use a policy based on your own personal or professional interests.

This task includes two parts:

•   a written message plan

•   a professional, narrated multimedia presentation that focuses on a policy change for an organization or community (e.g., workplace, environmental, social group or club, neighborhood, school)

Note: You must use Panopto for this task. You may use Panopto to create the narrated portion, or you may use another software of your choice and upload the resulting video file to Panopto for evaluation.


A.  Write your presentation plan by doing the following:

1.  Describe the audience (organization, community, etc.) you wish to target with your proposed policy and why it should be of concern to your chosen audience.

2.  Describe the problem to be solved by the proposed policy.

3.  Discuss your proposed policy and how it will affect the chosen audience.

B.  Present your proposed policy from part A by doing the following:

1.  Create a narrated multimedia presentation that meets the following criteria:

•   between 2 and 7 minutes in length

•   appropriate for the selected audience

•   describes the problem to be solved

•   proposes the change

•   integrates the following principles of multimedia design:

–   effective organization

–   effective opening and closing

–   appropriate choice and placement of relevant visuals

–   effective use of vocalics (i.e., pitch, tone, inflection, volume

C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. This includes source citation for any visual elements used in the digital presentation. D.  Demonstrate professional communication in the content and presentation of your submission

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