Supply Chain Management: Answer the following questions. Please be short, clear and succinct in your response. 

1. To hit the strategic targets, do we align strategic goals with operational forecasts or operational forecasts with strategic goals, and why?

2. What is the “Bullwhip Effect”? What kind of problem does it create in forecasting? What is the best way to handle the “Bullwhip Effect?”

3. What is forecast horizon? How should a company decide about it?

4. What are the key ingredients of a successful Consensus Forecasting Process?

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