Please answer the following questions below with the attached video.

1) What does Starbucks see as its assets as they began to market their award-winning coffee internationally?

2) Starbucks as been named to the Ethisphere’s list of the World’s Most Ethical Companies. What issues arise ethically as a company markets their products to different countries?

3) What strategies do you see that Starbucks has specifically executed to be successful in the global market?

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