1. Choose two social media marketing tools to research. In your discussion post, provide a list of the functionality these produce in terms of:

A- Personalizing experience 

B- Understanding customers

C- Engaging customers

D- Impacting customers

E- Customers conversion rate

  • What are the major ethical and legal issues that the companies you researched are facing? How should policy makers address these issues?
  • How can companies increase their marketing effectiveness using social media or digital marketing?

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