Instructions
Situation Analysis and Objectives
Total of 2 Full Single-Spaced Pages (2 Deliverables)
Client: Canadian Solar, Inc.(to be used for both deliverables)
Deliverable #1 – Write a 1 ½ page document detailing the main findings of your research about the client, including its mission and vision statement.
Please use appropriate headings and subheadings for better readability.
Start by reading the attached case file and be sure to consider all of the following questions while doing additional research:
- Where is the company headquartered?
- What are the company’s major products and/or services?
- What is the company’s annual revenue in dollars, and what is its annual production in units?
- Does the company own its own facilities or does it subcontract manufacturing to others?
- Who are the company’s major suppliers of raw materials or parts, and where are they located?
- What is the distribution of the company’s workforce by country?
- How does the company differentiate its offering in its highly competitive markets?
- Does the company have exclusive marketing or distribution agreements or partnerships?
- Who are the company’s major global and US customers?
- What benefits does the company offer to its customers?
- Who are the company’s major global and US competitors?
- What is the company’s value proposition? A truly great value proposition introduces you to prospective buyers and helps you make a strong first impression. Your value proposition should describe; how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors. https://www.impactbnd.com/blog/value-proposition-examples
When developing the situation analysis, the importance of vision and mission statements should be understood and then research the company’s own vision and mission statements.
APA Format – In-text citations are required in order to support statements in the analysis and must have a corresponding reference on the reference list. Use of references from course readings, scholarly and reliable non-scholarly resources are mandatory.
You will not be able to access the classroom resources using the below links, so I have attached the pdf version for each document. The links are provided in order to be included (cut-n-paste) in the reference section.
Attachments
Situation Analysis and Objectives Instructions
Case File Canadian Solar: https://leocontent.umuc.edu/content/umuc/tgs/mba/mba640/2201/course-resource-list/canadian-solar-inc.html?ou=441121#
Value Proposition:
Vision:
Mission Statement:
Please refrain from using sources such as eHow, answers.com, about.com, Huffington Post, USA Today, Wikipedia, Investopedia, MBASkool, and QuickMBA to support work. These sources should not be used as they are non-scholarly and mostly unreliable.
Scholarly sources are peer-reviewed articles, and usually have the word journal or review in their title e.g. Journal of Global Marketing.
Good non-scholarly sources to support may include Reuters, Yahoo! Finance, Barrons.com, Morningstar, Bloomberg, Money, Fortune, Forbes, Statista, The Economist, Harvard Business Review, WSJ, and FT; among others.
***Note: course readings, scholarly and reliable non-scholarly sources must be used to support all assignments***
Please keep the deliverables separate
Deliverable #2 – Develop Marketing Objectives (1/2 Page Document Outlining Marketing Objectives)
Decide on the marketing objectives for your target market before you develop your company’s marketing strategy. Marketing objectives translate the company’s mission and business into long- and short-term goals. Marketing objectives are usually quantitative and include sales (both in units or dollars), market share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility (Kerin & Hartley, 2017). Knowing exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time limit.
Kerin, R. & Hartley, S. (2017). Marketing (13th ed.). New York, NY: McGraw Hill
Be careful not to have too many objectives, since a limited number of objectives will help you focus. The objectives should be challenging but achievable.
Guide to Marketing Objectives:
Examples of Marketing Plan Objectives:
