The task is to design the servicescape, or the physical environment in which a service takes place, for a new café that does not exist in practice so brand new café. The essay should be divided into 3 sections ambient conditions, layout and design, signs, symbols and artifacts, and social factors. The work should also include an appendix of supporting materials, such as photographs, sketches, and colour examples, that are sourced from Google Images and properly referenced.


  • Briefly define ‘servicescape’ in the context of your assignment (i.e. theme of firm (if applicable), positioning of the firm, demographic target market)?
  • Ensure that you present a well-balanced essay. There are four clear areas in this essay.

Please use the additional file uploaded titled (Servicescapes_The_Impact_of_P.pdf)


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