Imagine and write the script of a seminar discussion between three people (‘characters’) on ONE of the following questions:
1. What factors influence consumers’ decisions when shopping?
2. Are consumers always fully conscious of the reasons behind their purchasing decisions?
3. It is generally accepted that brands need to market their products/services, but to what extent are common marketing strategies ethical?
Your characters need to support their positions with reasons and/or examples as appropriate.
Use the text provided (How concepts affect consumption by Ariely and Norton) as support.
Find at least one other academic source connected to the topic.
Use appropriate functional language in the script to ensure the characters interact effectively.
Provide a reference list at the end with details of the sources used.
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