Select a minimum of four online sources of qualitative data relevant to your research questions, such as media interviews of relevant stakeholders. Select a type of analysis from the ones that were taught (listed at the bottom) and use NVivo to analyze this data. Draft a research brief that includes this analysis to communicate your findings. Your research brief should include:

a) 5 points: A punchy, appropriate title

b) 15 points: An executive summary

c) 15 points: A box with high-level findings/takeaways

d) 15 points: Introduction section including context/background to the research (drawing on literature review)

e) 5 points: Research questions

f) 5 points: Section on research approach (methodology, methods)

g) 20 points: Findings section(s)

h) 15 points: Conclusion section including implications for policy

Types of content analysis

1. Directed content analysis: guided by a theoretical framework

2. Conventional content analysis: guided by observations

3. Summative content analysis: guided by key words


Data Analysis

• Inductive coding

• Thematic analysis

• Informed by Actor-Network Theory

• Used computer assisted qualitative data analysis software, Nvivo

Reflexive Thematic Analysis (RTA) Approach

Phase 1. Familiarizing myself with the dataset

Phase 2. Coding

Phase 3. Generating initial themes

Phase 4. Developing & reviewing themes

Phase 5. Refining, defining, and naming themes

Phase 6. Writing up

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