Select a minimum of four online sources of qualitative data relevant to your research questions, such as media interviews of relevant stakeholders. Select a type of analysis from the ones that were taught (listed at the bottom) and use NVivo to analyze this data. Draft a research brief that includes this analysis to communicate your findings. Your research brief should include:
a) 5 points: A punchy, appropriate title
b) 15 points: An executive summary
c) 15 points: A box with high-level findings/takeaways
d) 15 points: Introduction section including context/background to the research (drawing on literature review)
e) 5 points: Research questions
f) 5 points: Section on research approach (methodology, methods)
g) 20 points: Findings section(s)
h) 15 points: Conclusion section including implications for policy
Types of content analysis
1. Directed content analysis: guided by a theoretical framework
2. Conventional content analysis: guided by observations
3. Summative content analysis: guided by key words
(https://journals.sagepub.com/doi/10.1177/1049732305276687)
Data Analysis
• Inductive coding
• Thematic analysis
• Informed by Actor-Network Theory
• Used computer assisted qualitative data analysis software, Nvivo
Reflexive Thematic Analysis (RTA) Approach
Phase 1. Familiarizing myself with the dataset
Phase 2. Coding
Phase 3. Generating initial themes
Phase 4. Developing & reviewing themes
Phase 5. Refining, defining, and naming themes
Phase 6. Writing up
