I will send you via email a case study about Kentucky Fried Chicken in China, your job is to answer the following questions and for each question 3 pages.1.5 spacing, Font 12, Margins – enough that one can write remarks. Please answer all the question below
Questions:
1.(A) Analyze KFC’s industry in China today and compare it to when it had entered the Chinese market. [15 pts] (B) What are KFC’s strengths, Weaknesses, and what are its Opportunities and Threats when it entered the Chinese market? What are the differences compared to present? [10 pts] (C) What are the major differences between the West and China that KFC has to take into account when entering the Chinese market? [10 pts]
2. (A) What are KFC’s KSF and SCA in China in its beginning (~1987)? [10 pts] (B) Analyze the Pro’s and Con’s of the three proposed entry strategies and explain which one you would choose and why. [15 pts] (C) What do you think of the proposed characteristics of KFC’s local Chinese partner? What would you recommend? [5 pts]
3. (A) How would you position (4Ps) KFC in China in-order to get it accepted by the local population? [20 pts] (B) Why, in your opinion, did KFC succeed so well in China, while global market leaders such as McDonalds and Burger King did not? [5 pts] (C) What are the major factors that KFC needs to take into account when entering and operating in China? [10 pts]
General Instructions
There are faxes for this order.
