The Practice of Management Assignment 02 , 2,500 words  
Tutor name: 
  Assessment Criteria    Comments
Quality of introduction, clearly stating company and industry profiles and market positions 
Clear use of tasks, items, and materials studied
Clear demonstration of collaborative pair-work
Clear analysis and use of annual report data, corporate governance theory, and corporate performance
Quality of structure, presentation, academic writing, and referencing
Overall Comments / 2nd-marker comments  
Agreed Mark:  Signed / date:


“The purpose of this assignment is to develop Level 6 (Year 3) abilities in team-work, research, communication, academic analysis, and a professional approach to study.”

The Practice of Management, Assignment 02:

  • Date of distribution:
  • Date of submission:


Since Week 13, we have been studying Corporate Performance, Corporate Governance, and analysing selected UK PLCs and their Annual Reports (starting with Cineworld PLC as an example).  The purpose of this has been to focus on how CEOs, Boards of Directors, and External Auditors all contribute to the financial performance of the company, plus also contribute to meeting financial, legal, CSR, ESG, and statutory requirements placed upon them by various Corporate Governance institutions (especially the Financial Reporting Council (FRC) code.  That way, companies can ensure their stability and sustainability.  But, as we have seen, different companies interpret Corporate Governance in different ways.


Select two UK-based PLCs from the same sector (e.g., Next plc and JD Sports plc are in the same sector – fashion retail).  See:  / OR / for a list of all UK PLCs within the FTSE markets.  Go to their website, and download their most recent Annual Report.  Read and study this Annual Report, including the sections on ‘Performance’ and ‘Corporate Governance’.  Using data and information from these Annual Reports, combined with what we have studied in class since Week 12, write a 2,500-word report in pairs (two students = one pair), comparing one company’s performance with another, using the following structure:

Introduction: (max 250 words), where you explain, in detail, the industry and market your chosen companies are in, their competitors and rivals, their customer profiles, and any key trends affecting the industry / market they are in

Main Body: (max 2,000-words)

Compare and analyse, in detail, your two chosen companies, focussing on their:

  • financial and market performance
  • staff, shareholders, customers, and other key stakeholders (either internal or external)
  • Corporate Governance issues, covering any CSR and ESG issues, including an analysis of the profiles of the CEO, and the Board of Directors.

Conclusion: (max 250 words), where you explain how you would improve the Corporate Governance of your two chosen PLCs in the future, in order to improve their future financial, brand, market, and strategic performance


You will need to engage in further research on your chosen PLCs, and research issues regarding the way in which they manage Corporate Governance in practice.

Use Arial, size 11, 1.5 spacing

You must also make use of visuals, such as graphs, images, tables, and charts, to enhance your written text – that way, your report will be much more visually appealing.

Follow the London Met guide to referencing, the Harvard Referencing Quick Guide (just click on the link)

Make use of ‘feed-forward’, and get advice from your tutor prior to submission

Ask someone else to ‘proof-read’ your assignment, prior to submission

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