Create a paper to align short-term to long-term objectives. Students will re-brand an unsuccessful product launch that can come from their own experience, or one that they can research. From this re-branded product launch, students will conduct market research, apply key performance indicators, and align governance.

The presentation will include:

  • an introduction to the product;
  • a discussion of the market research conducted on the re-branded product;
  • an analysis of processes and procedures included that would create a successful re-branding of the product;
  • an appraisal of how governance and personnel alignment would support effective decisions; and
  • a conclusion of the expected outcome of the re-branding effort.

Please create Headings for the above bullet points in Bold

3 pages, 12 pt. font. (Times New Roman), 6 quality references, APA format

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