Scenario
You work as the outreach director for the newly formed nongovernmental organization (NGO), Truth in Medical Tourism (TMT), whose mission is to provide objective data and information about medical tourism in an ever-changing marketplace. The seed money for this NGO was donated after a medical mishap during a medical tourism procedure; as the market booms worldwide, the need for accurate third-party information is crucial. You have been asked to create a presentation that outreach coordinators from TMT can use in any formal or informal speaking engagements with only slight modifications on the part of the speaker. In this presentation, identify patient populations, discuss the differences between the United States and other systems, and state the ranks of countries by specialty in this sector.
Directions
The marketing director provided a company presentation template that will be used to create the presentation; it includes the layout, logo, title slides, mission and other introductory materials, and hints for your presentation. You should be supplying significant information, plus a main summary point for each section. Remember to put only main points on the slides and elaborate extensively in the speaker notes. In your presentation, which will be used by all outreach coordinators for TMT, include the following:
- Explain reasons for different populations to seek out medical tourism. Consider:
- Define what groups of people become medical tourists. Does it vary by country?
- What social or cultural factors drive people to seek medical attention in another country?
- What monetary factors drive people to seek medical attention in another country?
- How do other (political, availability, etc.) issues in potential medical tourists’ home countries push them to seek treatment elsewhere?
- Describe significant U.S. healthcare tourism benefits and challenges. Consider:
- What medical procedure industry sectors (e.g., neurology) are growing?
- What medical procedure industry sectors are growing slowly, not at all, or contracting?
- What impact does the U.S. insurance system have on medical tourism?
- People coming to the United States
- People coming from the United States
- What are the major challenges in U.S. medical tourism?
- What benefits does the United States provide to the medical tourism industry?
- Because of what factors is the United States considered the leader in medical tourism?
- Why do so many people choose the United States?
- How do these factors create growth opportunities?
- Describe important worldwide healthcare tourism benefits. Consider:
- In what countries are markets growing?
- What specialties are growing?
- What are legal opportunities for different countries involved in medical tourism?
- What are economic or market opportunities for different countries involved in medical tourism?
- How do medical tourism agencies create opportunities in the medical tourism sector?
- Describe important worldwide healthcare tourism challenges. Consider:
- In what countries are markets growing slowly, not at all, or contracting?
- Which specialties are growing slowly, not at all, or contracting?
- What are legal challenges for different countries involved in medical tourism?
- What are economic or market challenges for different countries involved in medical tourism?
- How do medical tourism agencies create challenges in the medical tourism sector?
- Analyze the main healthcare specialties in defined major markets. Consider:
- What are the major markets (countries, groups of countries) for medical tourism?
- What are the potential up-and-coming markets for medical tourism?
- What do each of these markets specialize in?
- Are there other specialties that exist within smaller or often overlooked markets?
What to Submit
Presentation
Create a 15–25-slide presentation with speaker notes about medical tourism.
Sources
This presentation shell includes the logo, topics, and color scheme of TMT.
(See attachment)
Paul, D. , Barker, T. , Watts, A. , Messinger, A. & Coustasse, A. (2017). Insurance Companies Adapting to Trends by Adopting Medical Tourism. The Health Care Manager, 36 (4), 326-333. doi: 10.1097/HCM.0000000000000179.
Tontus, H. O., & Nebioglu, S. (2018). Drivers of Healthcare Globalisation and Their Effects on Medical Tourism. E-Review of Tourism Research, 15(2/3), 255–272.
ROMAN, T., LAZĂR, C.-M., MANOLICĂ, A., & BOSTAN, I. (2016). The Current Trends and Opportunities in the Industry of Medical Tourism. Revista de Turism – Studii Si Cercetari in Turism, 22, 58–63.
Cochran, R. G., & Corbett, A. (2017). Canadian Medical Tourism: Expanding Opportunities and Reducing Legal Risks for American Healthcare Providers. Jurimetrics: The Journal of Law, Science & Technology, 57(2), 211–237.
Hart, D. L., Slater, R., & Kavan, C. B. (2018). Considering the Tax Benefits of Medical Tourism. CPA Journal, 88(3), 48–52.
Olson, J. (2015, October 29). Minnesota’s one and only medical tourism broker. Star Tribune (Minneapolis, MN).
Izadi, M., Ayoubian, A., Saadat, S. H., Zarnaq, R. K., Abbasi, S., Moein, N., & Hekmat, M. (2013). Medical Travel: The Ethical and Legal Challenges. International Journal of Travel Medicine & Global Health, 1(1), 25–30.
Winter, G. F. (2018). Reproductive tourism. British Journal of Midwifery, 26(12), 819.
Khan, M. J., Chelliah, S., Haron, M. S., & Ahmed, S. (2017). Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism. Sultan Qaboos University Medical Journal, 17(1), e11–e17.
Sandberg, D. S. (2017). Medical tourism: An emerging global healthcare industry. International Journal of Healthcare Management, 10(4), 281–288.
Adams, M. P. (2017). The Ethics of Organ Tourism: Role Morality and Organ Transplantation. The Journal of Medicine and Philosophy, 42(6), 670–689.
Egypt to issue facilitated medical tourism visas soon. (2018, March 22). Egypt Today. https://link.gale.com/apps/doc/A531917662/GBIB?u=nhc_main&sid=bookmark-GBIB&xid=709ed424
Adams, K., Snyder, J., Crooks, V. A., & Berry, N. S. (2018). A critical examination of empowerment discourse in medical tourism: the case of the dental tourism industry in Los Algodones, Mexico. Globalization and Health, 14(1), 70.
Genç, R. (2018). Transactional Development of Medical Value Tourism between East & West in General German-Turkish in Specific. Acta Universitatis Danubius: Oeconomica, 14(3), 126–147.
Global Medical Tourism Services Market Opportunities & Forecast (2018-2023)-GMI Research. (2018, May 9). Plus Company Updates.
