Write a media plan based on the organisation called SAVSIM https://www.savsim.org/.

The plan should be 1,500 words plus or minus 10%.

Written in an essay format, but avoid bullet points. The assignment should be flowing and continuous prose incorporating the necessary discussion and analysis required for master’s level work, including the rationale for decisions. Work should be appropriately referenced using the Harvard convention. Avoid the use of short paragraphs.

The essay needs to focus on the following:


How to write and what should be in and why in a crisis/emergency media plan for SAVSIM. It needs to have evidence to support what and why things should be in a media plan.

Describe one communication model

Who is the intended audience?

Discuss internal and external arrangements within SAVSIM.

What media channels are going to be in use?

Who in the organisation is the media lead?

What training and governance arrangements are in place?

What timings and frequency of meetings would be recommended and attendance?

Arrangements for contingency (such as a reputational issue)?

How would the plan be invoked at the time of an emergency (including recommendations for out-of-hours)?



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