Envision these questions being analyzed using SPSS statistical analysis techniques. The mistake that is often made here is to create open-ended, qualitative questions or loosely worded questions. For the questionnaire to collect data that can be used as input for SPSS, the questions must be typically based on categorical, ordinal, interval, or ratio scales. If you are uncertain of what these data types mean, then refresh your understanding by reviewing the relevant parts of the textbook and other researched sources.


In a Word document, develop at least 3 survey or focus group questions for each of the marketing research questions (a total of 12 survey/focus group questions) you created for deliverable #2 of Marketing Research Questions: Part 2 – Developing Survey Questions Assignment.

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