Marketing Project (100 points)
The project is designed to allow students (you) to experience all the stages of marketing virtually, as students (you) create a marketing plan for an idea, product or service. Students will (you will) create an idea, product, or service that you will market to the public. The project is divided into stages which will give the students (you) the opportunity to formulate the most effective way to implement the 4 P’s to ensure marketing success. Each stage will have a list of questions which students (you) will have to answer in order to get full credit for that stage. Project stage 1: 25pts Create a product, service, or idea. 22pts What is the idea product or service you plan to offer? 2pts Describe the item you are planning to offer to the public. 5pts Explain the two main things that makes your offering unique. 5pts Is the offering a new product, idea, or service? 2pts Is the offering and improvement on an existing, product, service, or idea? 3pts Why would your offering be viewed as valuable to the public? 5pts Structure and organization. 3pts
Use actual data to determine if the product will be successful. Compare to offerings that are similar. Cite using APA style. 1.5pts
