This Discussion focuses on mass communications, advertising, sales promotions, and public relations. Select one article that applies to mass communications, advertising, sales promotions, or public relations. Compose a short summary (300–500 words) explaining why and how this article is relevant to your unit’s materials.
Important: Apply concepts or theories from your textbook Reading to your review in the Article Review Discussion assignments. Include a relevant quote from Chapter 19: “Designing and Managing Integrated Marketing Communications,” Chapter 20: “Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations,” or Chapter 22: “Managing Personal Communications: Direct and Database Marketing and Personal Selling,” of your Kotler and Keller Marketing Management textbook within your response. Include the Kotler and Keller reference at the end of your posting along with the reference for your selected article.
