4500 words minimum to 5000 words maximum
Leadership analysis report
Report Options   Compare the leadership style of two organisations of your choice, ensure that one has enjoyed a desirable outcome, while one has suffered an undesirable outcome. Critically evaluate leadership in both organisations/contexts, explaining how and why it led to the outcomes it did. Using theory make reference to practical examples that highlight your analysis, and discuss practical areas of improvement where possible.  Your 2 organisations do not need to be similar in size, scope, market, industry, era or any other factor. For example, you could choose Enron (pre 2001) and Apple (Steve Jobs era) You are advised to discuss your choice with your tutor beforehand.   Write a report critically analysing a leadership scenario. (You are free to refer to organisations that are known to you through work experience however you need to make sure that you can provide the necessary relevant sources). This should be done through utilising the material discussed in the classroom sessions and your own reading on the topic. Whatever you choose to do must be fully explained and justified using appropriate academic underpinning.   Remember there is a difference between sources for information and sources for analysis. Sources for information are used for presenting facts or historical occurrences (e.g. an organisation’s first year of operations). You can use company websites, market research reports, interviews with managers and employees, personal work experience, newspapers, trade journals or industrial publications. Any other source for information is likely to be inappropriate. Sources for analysis are used for making or giving a judgement on information provided (e.g. defining an organisation’s structure or discussing the implications of that structure). You can use textbooks, academic journals or industrial journals. Any other source for analysis is likely to be inappropriate. Your analysis MUST make reference to material covered during the course as is appropriate.   It is crucial when writing your report that you explain what type of organisation you are focusing on. You must be clear on the level of the organisation you are focusing on, i.e. is it departmental, a single store, a geographic region or a national unit. You must not do your analysis on different levels of one organisation i.e. if your report is focused on Tesco Brent Cross then all your analysis your plan for change (if relevant) must be focused on Tesco Brent Cross and not Tesco UK or any other level of Tesco.       The aim of the report is to compare two organizations with differing outcomes and identify how leadership led to those outcomes. Below is a general guide of the content expected in the report. You do not have to lay it out as presented below, however if you have no idea how to present the report the general layout below would be appropriate.   Executive summary: A summary of the entire report including the main points. This differs from the introduction in that the introduction explains what you plan to do, this explains what you have done. A useful indication of what goes where is to consider tense. Future tense is in the introduction (i.e. “The report aims to”), past tense goes in the executive summary (i.e. “The report has found”) as does present tense (i.e. “The report finds”).   Introduction: An explanation of the aims of the report as well as an indication of the structure the report will take. Phrases such as “The report aims to…”, “It will do this by first…”, “It will evaluate/analyise/discuss…”, “It will conclude with…”, “It will finally….” will be appropriate here. Identify discourse to be used here.   Organisation summary: Key points about the organisation along with an explanation of the outcome (note singular) suffered or enjoyed. This must be made clear and be explicit. The rest of your discussion will only make sense in light of this section.   Theme 1 Explanation à Application à Implication à Critique Explanation: Explain theory – e.g. what is organisational culture? (using appropriate sources of analysis). Application: Apply theory to practical reality of organisation – e.g. How is culture enacted at Organisation A (generally this will be using appropriate sources of information).  Implication: What is the implication of what you have discussed so far, i.e. how does it lead to the outcomes of organisation A? – e.g. “Having a role culture leads to higher market share” (only using appropriate sources of analysis). Note that sometimes to get to the outcome, you may need to take a few steps e.g. Role culture leads to engaged employees (step 1) engaged employees leads to greater innovation within organisations (step 2) More innovation generally results in greater market share (step 3). Each step can only be referenced with an appropriate source of analysis. Critique: What other academic perspectives are there on what you’ve suggested? This is your opportunity to provide evidence that you thoroughly understand the material and have read wider. Repeat the above if necessary to shed more light on your chosen theme. Do the same for Organisation B   Theme 2 As above   Theme 3 (if relevant) As above   Recommendations In light of the discussions above, in what areas could either or both organisations improve? As with the themes, justify improvements theoretically then practically, i.e. explain using sources of analysis the theory behind what you’re suggesting the organisation should do. Explain practically what the organisation should do. Explain theoretically how it will lead to desirable outcomes. What other academic perspectives are there on what you’ve suggested? What are the limitations to your plan? How can they be overcome, or why do they not apply in this instance?   Remember it is key that you show an understanding of theory, as well as its application and criticisms where possible. Also, ensure that you make use of relevant discourse where applicable. Opt for one lens, and use that as the basis to discuss and criticise. If in doubt, always opt for depth rather than breadth!    

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