1. Share scholarly definition of differentiation of rewards, segmentation of the workforce and employment brand. Using either the organization where you work or an organization of your own choosing, share the employment brand of the organization, describe to the class what segment of the current or potential employees the organization targets and provide examples of the rewards that are designed to differentiate the organization in order to attract, retain and engage the segment.

2. Review the course module two and give your reaction to ideas discussed about the evolution of the HR profession and the new skills required. As we approach 2020 and beyond, what new skills do you see emerging as essential for Human Capital Management?

Use a minimum of two references from the class materials Below


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