Chosen EMNE is SHEIN
Coursework Assignment 2,500 Words Max (excluding table of contents/figures,
references & appendices) MUST USE
Harvard Referencing At least 12
Task
Outline the internationalisation path of the EMNE= (SHEIN)
– (countries entered and entry modes used).
- Apply two International Business frameworks to analyse and critically evaluate how well they explain the internationalisation decisions of your chosen EMNE.
– You must use the OLI model
– And the Springboard perspective (Meaning How SHEIN uses this for Globalisation
Discuss the implications of your analysis for future strategising by the company and make a recommendation for your EMNE in relation to further internationalisation (location choice & entry mode).
Sources of Information
Company website and annual reports
• Academic journals + textbooks
• Government Websites
•International Organisations
• e.g. WTO / IMF / World Bank etc
Reputable company publications
• e.g. S&P, Goldman Sachs, BCG, McKinsey etc
Databases
• e.g. Statista, Euromonitor Passport, Orbis etc
Business magazines
• e.g. Economist, HBR
News Articles
• e.g. FT, The Times
Suggested Assignment Structure
- Table of contents (& figures)
- Introduction
- Main body –Use headings and sub-headings
- Conclusion
- References
- Appendices
