Chosen EMNE is SHEIN

Coursework Assignment 2,500 Words Max (excluding table of contents/figures,

references & appendices) MUST USE

Harvard Referencing At least 12


Outline the internationalisation path of the EMNE= (SHEIN)

– (countries entered and entry modes used).

  • Apply two International Business frameworks to analyse and critically evaluate how well they explain the internationalisation decisions of your chosen EMNE.

– You must use the OLI model

– And  the Springboard perspective (Meaning How SHEIN uses this  for Globalisation

Discuss the implications of your analysis for future strategising by the company and make a recommendation for your EMNE in relation to further internationalisation (location choice & entry mode).

Sources of Information

Company website and annual reports

• Academic journals + textbooks

• Government Websites

•International Organisations

• e.g. WTO / IMF / World Bank etc

Reputable company publications

• e.g. S&P, Goldman Sachs, BCG, McKinsey etc


• e.g. Statista, Euromonitor Passport, Orbis etc

Business magazines

• e.g. Economist, HBR

News Articles

• e.g. FT, The Times

Suggested Assignment Structure

  • Table of contents (& figures)
  • Introduction
  • Main body –Use headings and sub-headings
  • Conclusion
  • References
  • Appendices

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