Keeping in mind the proposed objectives for each target public, students will design a plan to evaluate the success or failure (and the degree of either) of the campaign. The evaluation plan should be a five- to seven-page summary of the objectives and how the success or failure of the achievement of these would be measured. Essentially, you are designing an individual evaluation plan for each of your objectives. Describe the level of evaluation (e.g., preparation, implementation/process, or impact). Strive for impact-level evaluation plans, although that may be quite difficult. Strive nonetheless! Include intermediate evaluation measurements as well as summative evaluation measurements, if necessary and depending on whether you are working on a campaign or program.
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