About the Boeing company. ONLY about the commercial jets division NOT about the defense contractor.
Including:
-Brief History of the Organization
-Mission and Vision
-CEO management style
-Location: Headquarters
Multinational/ Global
why they chose this location.
-Environmental Scanning
-SWOT analysis (very important. should be at least a page and a half)
-Compare to Airbus
-also compare boeing 787 dreamliner to airbus a380
-Recommend Changes to Remain Competitive


