Write a discussion on topic 1 & 2
APA Citation
Let’s reach a common understanding of what crafting a digital marketing strategy entails, as well as related concepts such as customer relationship management (CRM), and search engine optimization (SEO). A firm grasp of CRM is vital to understanding customers, successfully using social CRM, and implementing a CRM Strategy. Reading about SEO will help you become knowledgeable about link popularity and user insights.
Topic 1
What is a social media CRM platform? Why would an online merchandise store like CompanyOne combine CRM and social data? What is the impact on its brand? Explain.
Topic 2
How can CompanyOne use social CRM tools to track and engage its customers across different social platforms? What should CompanyOne do to ensure a successful social CRM strategy? What challenges can it face? Explain.
References: Source:
Scheiner, M. (2021). What is social CRM? 10 Best social media CRM tools & software platforms. https://crm.org/crmland/social-crm
Chapter 8: Customer Relationship Management (CRM) from eMarketing: The Essential Guide to Marketing in a Digital World, 5th Edition by Rob Stokes and the Minds of Quirk is available under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license. © 2008, 2009, 2010, 2011, 2013 Quirk Education Pty (Ltd). UMGC has modified this work and it is available under the original license.
https://leocontent.umgc.edu/content/scor/uncurated/mba/2218-mba640/learning-topic-list/search-engine-optimizationseo.html?ou=684002 https://leocontent.umgc.edu/content/scor/uncurated/mba/2218-mba640/learning-resourcelist/seo-rules-tools-benefitsandchallenges.html?ou=684002
Chapter 9: Search Engine Optimisation (SEO) from eMarketing: The Essential Guide to Marketing in a Digital World, 5th Edition by Rob Stokes and the Minds of Quirk is available under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license. © 2008, 2009, 2010, 2011, 2013 Quirk Education Pty (Ltd). UMGC has modified this work and it is available under the original license.
