1. Do you agree with the approach of setting APHK’s annual marketing budget on a campaign basis (a product-based approach)? Would you suggest using a percentage-of-sales or competitive parity method?
2. How should APHK allocate the budget between traditional and digital media? Why?
3. Consider the consumer decision journey. Discuss how media could be used in a campaign for Etude House.
4. Take the perspective of AP headquarters in Seoul. Should AP continue its presence in Hong Kong as a regional strategy or strengthen its presence in mainland China instead?
All papers are written by ENL (US, UK, AUSTRALIA) writers with vast experience in the field. We perform a quality assessment on all orders before submitting them.
Do you have an urgent order? We have more than enough writers who will ensure that your order is delivered on time.
We provide plagiarism reports for all our custom written papers. All papers are written from scratch.
Contact us anytime, any day, via any means if you need any help. You can use the Live Chat, email, or our provided phone number anytime.
We will not disclose the nature of our services or any information you provide to a third party.
Get your money back if your paper is not delivered on time or if your instructions are not followed.