Prior to beginning work on this paper
- Review all chapters of the course textbook, Business Analytics: Communicating with Numbers, 2e.
- Review the Three Types of Analytics Techniques infographic below.
Long description
This final paper is the major summative assignment of this course. It is designed to allow students to reflect on and apply the knowledge of data-based decision-making learned during the course to real-world scenarios.
Assessment Guidelines
For your workbook:
- Respond to the following five (5) questions related to one of the learning objectives covered in this course.
- For question 2, confirm your answers with examples of data sets and/or visualizations.
- While you may choose these from the sample data sets provided in the resources listed for this course, It is strongly recommended that you search for new data sources to use as examples.
Questions:
- Differentiate between various types (Descriptive, Predictive, or Prescriptive) of data an organization may use to assess organizational performance.
- Provide an example for each data source.
- Highlight the purpose of the data sources, the metric(s) it explains, and what kind of decision it would help justify.
- Create a data visualization graphic that incorporates appropriate data sets for one of the three types.
- Consider one of the data sets you have shared in question number 1 of this workbook.
- Evaluate the benefits of at least two different data analysis methods.
- Share an example of each.
- Explain how, when, and why these methods have been used in a business situation.
- Justify a strategic choice based on a data analysis method.
- Use the data analysis method in Week 3 or another example of your choice.
- Assess how big data can influence organizational performance.
- You may consider using an example if you find that helpful to support your argument.
- Consider how data can create insight into a business problem and provide a sense of decision-making justification.
The Data and Decision Analytics Assessment paper
- must be five to seven double-spaced pages in length (not including title and references pages, charts or tables), and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
- must include a separate title page with the following:
- title of paper in bold font
- Space should appear between the title and the rest of the information on the title page.
- student’s name
- name of institution
- course name and number
- instructor’s name
- due date
- title of paper in bold font
- must utilize academic voice. Review the Academic VoiceLinks to an external site. resource for additional guidance.
- must include an introduction and conclusion paragraph.
- Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- For assistance on writing Introductions & ConclusionsLinks to an external site. as well as Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
- must use at least one credible source in addition to the course text.
- While sharing examples for data sets, visualizations, consider referring to one of the recommended websites for this week. These include:
NOTES FROM THE INSTRUCTOR
Class,
As you complete your final assignment, please review the following recommendations and instructions for final submission.
- APA 7 Formatting: • Review the sample paper provided earlier in the class. • Use the template as a guide. • Place the paper title (copied from the cover page) in the introduction section, centered and bold. • Page numbers are required, but running headers are not. • Carefully review your reference page for accuracy.
- In-text Citations: • Omit article or book titles in your writing; these belong in the reference page. • Use author names and year only: e.g., Author (2023).
- Academic Voice: • Replace informal phrases like “a lot” with more precise terms: several, many, numerous. • Remove the use of first-person pronouns (“I”) and (We). Instead, focus on presenting research and scholarly findings to support your analysis. • Example: Rather than “I believe the sky is blue,” write “Leading scholars and researchers (Author et al., 2024) have confirmed that the sky is blue.”
- Writing Support: • Utilize the writing center to enhance your academic writing skills.
- Submission Note: Please include this statement with your final paper submission:
