In alignment with discussion question one, you are to explain to the committee just how the organization can develop a brand identity that is easily recognizable, unique, and sets the company apart from the competition. In your estimation, how can this brand identity be so successful? Recognizable? Distinct? Present a convincing argument that will get the executive committee on board with your innovative ideas.
You are now to decide how to create a highly effective brand identity for your company. As such, you are to provide a brief presentation to the executive committee on how you plan on building a prominent and highly recognizable brand identity. Moreover, you are to explain to the committee on just how companies in your industry are able to effectively create brand equity, craft a brand position, and understand the competitive dynamics that exist in your current market. Keep in mind that this committee has limited knowledge of marketing and marketing process. It is your job to be as clear, concise, and convincing as possible in order to obtain the necessary funding for your initiative.
