• Case Questions for Guardian Air

Please answer the following questions regarding this case. Submit your responses via the link in the Preparation and Participation folder.

  • Itemise variables relevant to the engine-upgrade decision, including those that are mentioned in the case, with quantitative details (if given), as well as those that are predictably relevant, but not specifically mentioned in the case.
  • List key stakeholders, with initial consideration of each party’s interests, and approximate prioritizations according to each group’s estimated salience.
  • Describe three preliminary steps that are necessary to structure the decision process.
  • Offer recommendations for minimising bias among participants in the decision process.
  • Case Questions for Behavioural Insights Team (A)

Please answer the following questions regarding this case. Submit your responses via the link in the Preparation and Participation folder.

  • Write your proposed draft of the tax letter.
  • What should HMRC write in its letter to delinquent taxpayers? Why do you think your proposal would be effective? What alternatives did you consider?
  • How should HMRC evaluate the success of your proposed letter? What factors should they consider?
  • Step back from the context of HMRC. Suppose instead that a credit card company was sending a letter asking people to pay their overdue account balances. How, if at all, should that letter differ from the one sent by HMRC?

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