- Read the article below (also located in Student Resources) on Advertising and Memory
Bushman and Phillips – PDF Document (173.9 KB)
(Bushman & Phillips, 2001)
- Write a 3-page analysis of the article.
- Discuss the research proposition for the article.
- What was the purpose of the article?
- What was the problem being addressed?
- What was the research question?
- What hypotheses were tested (if any)?
- What was the main research method used?
- Did they use a quantitative, qualitative, or mixed method approach?
- Find at least two peer-reviewed articles (see the Peer-Reviewed Articles document in Shared Documents located under Course Resources) for a definition of peer-reviewed) in the literature on meta-analysis and
- discuss what meta-analysis is and how it differs from a literature review.
- Based on the findings from the Bushman and Phillips article, write three hypotheses of your own that could be tested in future research.
Required Course Textbook(s)
- Research Design, 5th Edition
By: John W. Creswell
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