Read Case 2-2 “Zipcar” and then answer the following questions.

How might you apply Porter’s five force model to Zipcar business model? What network effects is part of the strategy of Zipcar and how do they add value?

Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week’s assignment. Your submission should be approximately be in APA format, two full pages, double spaced, running header, subheadings, in text citations and a reference list.

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