In this assignment you have been requested to prepare a report. Your target audience is executive business people, who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new Big Data technologies may be beneficial to their business. You are presenting this report for a particular industry such as Healthcare Industry; Agriculture Industry; Higher Education; Insurance Industry; Banking, Marketing, Travel, Technology, Government, to name few. To give you a comparison of data characteristics I have added Figure 1. Please see the attachment for Figure 1.
Figure1: Comparison of Data Characteristics by Industry
Source: Big Data overview, use cases, technology and opportunities. Presented at Everis by Wilson Lucas slide 23 of 25 on the 11th of April 2013 (note that the diagram shows potential big data opportunities)
Please note that standard report structure, including an executive summary, must be adhered to.
The main body of the report should include the following topics.
1. Data Collection and Storage
Data collection system (what kind of data should be collected and how)
Storage system (what are the requirements to the storage and how to achieve them)
2. Data in Action
Consumer-centric product design (what is it and how to do it)
Recommendation system (what is it and how to do it)
3. Business continuity
How online business can survive in case of power outage or other disasters?
The length of the assignment is 3000 words. You are required to do extensive reading of more than 10 appropriate and relevant chosen topics in Big Data application Please do in-text referencing of all chosen readings. Newspaper and magazine reports should be limited to a maximum of 2. A comprehensive report covering all key aspects of the topic selected is required. Report should be extremely well supported with relevant case studies. Any assumptions made are clearly noted. DO NOT use Wikipedia as a reference. The use of unqualified references will result in the deduction of marks.
The report structure should be clear, easy to read and logical, directly addressing the question. Suitable headers should be used throughout the report. Good use of graphics and charts should be made.
No spelling, punctuation or grammatical errors.
Your assignment must have a Cover page (Student name, Student Id, Unit Id, Campus, Lecturer and Tutor name) and Table of Content (this should be MS word generated)
It must be in the following format:
single sided
12 point, Arial
Double spaced
A4 pages
numbered pages
10 pages maximum (Excluding table of content and lists of publication)


