The paper should not include any qoutations, but merely observation of the current situation.
It should discuss the greedy methods used by corporations to promote their products.
It should focus on celebrity endorsements, and how corporations use athletes and entertainers that have negative effects on teenagers. However they still use those methods because that is the most profitable way to acquire the urban market (14-25 years of age).
Examples include Reebok employing Allen Iverson and Electronic Arts using Ray Lewis.
The essay should also discuss how parents cannot be role models to their children and the only persons they look up to often teach them wrong behavior( Ex. Ray Lewis was in a murder trial while Iverson creates gangster rap CD”s and occasionally goes to jail for different reasons).
To contradict that point an example could be brought how Nike and Sprite use positive endorsers as Tiger Woods and Kobe Bryant.
The conclusion should be that educators and parents cannot be the only positive influences in a teenager”s life and that corporations should try to help in that department. And it is not certain that their profits would fall by doing good deeds. They might get even more support from other age groups.
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